On the Search for Relevance
In which The Gay Recluse questions his brand.
When we started blogging, we didn’t really know anything about the internet, much less “bloggable memes.” Until then, like most people in our demographic, we had spent our time on nytimes.com and our “Yahoo home page.” But we quickly discovered internet traffic, and modified the blog to include many “gimmicks” to attract as many page views as possible. We wrote about the need for gentrification in the Heights, we made fun of str8s in the Style Section of The Times and most notably, we posted pix of “hot gay statues” from around the universe.
But this year our interest in gimmicks has faded. We like to tell everyone that our blog is “growing up,” but this raises a difficult question: can you still be “a relevant blog” if your traffic is growing at <1 percent/year (or if your “authority” on Technorati is <500)?
Also: do you think it’s a mistake to be a “gay blog” instead of a “literary blog (written by a geighehgihay)?” Technorati reports that “to be gay walls off close to 90 percent of internet users, and 98.7 percent of ‘serious literary readers.'” Given this, do you think we should “downplay” the gay side of the blog — maybe rebrand as “The Guy Recluse”? — to make our blog more “palatable” or should we go “all out” and post pictures of David Beckham and other “str8dbags” like you see on the “leading” gay blogs?
Or is it too late, so that we’ll always exist on the fringes of the blogosphere (and never make enough $ from Google Ads to “quit our job”)?
Filed under: Addiction, Dissonance, Gay, Gentrification, Infrastructure, Longing, Search, Traffic | 4 Comments
Tags: Bloggable Memes, David Beckham, Google Ads, Identity Crisis, The Guy Recluse